INFORMATION ABOUT THE FIELD OF STUDY

A student of the second degree studies in the field of Sociology gains in-depth knowledge and practical skills in the field of sociological research, data analysis and interpretation, and the use of research methodology. A graduate of this field of study acquires skills and competences allowing him to work as an expert in marketing research centers, in companies dealing with User Experience, media and advertising campaigns, and as a specialist in the field of marketing, creating internal and external communication strategies, social relations, in institutions and advisory and consulting companies as well as HR departments, in public opinion polling centers and in state administration institutions at various levels.

EMPLOYMENT OPPORTUNITIES

Specialisation: social communication

Graduates of this specialization can take up employment in many media sectors in the field of social communication – press spokespersons, advertising and public relations specialists, or employees of election staff with appropriate education in the field of issues related to many aspects of the functioning of modern societies.

Specialisation: social research and analytics in IT

The specialization prepares to work as a specialist in the field of research aimed at diagnosing and interpreting the needs of users of digital products. The tools that specialists in the field of social research and analytics are used primarily to develop a method of collecting data, registering the respondents’ reactions and their statements, as well as processing the results of the conducted research.