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A student of the second degree studies in the field of Sociology gains in-depth knowledge and practical skills in the field of sociological research, data analysis and interpretation, and the use of research methodology. A graduate of this field of study acquires skills and competences allowing him to work as an expert in marketing research centers, in companies dealing with User Experience, media and advertising campaigns, and as a specialist in the field of marketing, creating internal and external communication strategies, social relations, in institutions and advisory and consulting companies as well as HR departments, in public opinion polling centers and in state administration institutions at various levels.
EMPLOYMENT OPPORTUNITY:
Specialisation: social communication
Graduates of this specialization can take up employment in many media sectors in the field of social communication – press spokespersons, advertising and public relations specialists, or employees of election staff with appropriate education in the field of issues related to many aspects of the functioning of modern societies.
Specialisation: social research and analytics in IT
The specialization prepares to work as a specialist in the field of research aimed at diagnosing and interpreting the needs of users of digital products. The tools that specialists in the field of social research and analytics are used primarily to develop a method of collecting data, registering the respondents’ reactions and their statements, as well as processing the results of the conducted research.
Full time second degree studies, only persons who have a masters degree, an engineer, a bachelor’s degree or an equivalent degree are entitled to take up second-cycle studies.
Candidates for studies are accepted according to the order on the ranking list based on the scores:
The direction of completed studies with the selected second-cycle studies is:
In the case where the course of completed studies:
The final grade, grades for the completed courses and the mean grades (S) granted according to grading systems in other schools and universities are adjusted to the final grade, grades and mean grades (N) according to the grading system used in the University of Zielona Gora according to the following formula: N = 3 ( S-m) / (M – m) + 2, where M is the maximum and m is the minimum (pass grade/qualifying) grade used in the other schools or universities.
